Start Getting Your Products Approved

Master the value analysis process with the Value Analysis Whisperer guiding you every step of the way.

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Prepare For The New Era of Med Tech Sales

Relying on clinical champions alone isn’t enough anymore. Today, the key decisions rest with value analysis teams, evaluating every product for its clinical benefits, financial value, and operational efficiency.

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How can the Value Analysis expert help you get products through value analysis?

Are you struggling to get products approved?

Our six-session program guides you through mastering the “language” of value analysis, giving you a deep understanding of who is on the committee, how they function, and what drives their decision-making.

You’ll learn actionable strategies for gathering and organizing the critical information committees need to approve a product. By the end, you’ll walk away with a clear roadmap to approval and the skills to confidently repeat the process in the future.

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Is the Value Analysis process a challenge for your team?

Take your sales team through a dynamic, full-day workshop. They’ll learn the value analysis committee’s language, priorities, and decision-making process while identifying key stakeholders.

This hands-on session guides your team through gathering necessary information, building compelling business cases, and mastering the approval process. By the end, your team will leave with the knowledge and strategies needed to navigate the value analysis process with confidence.

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Are You Ready to Equip Your Salesforce for Success?

Inspire your team with an impactful keynote designed to challenge outdated sales approaches and introduce modern strategies tailored for value analysis success. Mark reveals how committees work, who is involved, and what drives their decisions.

Your team will learn actionable insights on building a strong business case and crafting a winning proforma. Packed with real-world examples, this keynote equips your team with the tools to navigate the approval process with confidence.

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Testimonials

"Mark has done a remarkable job of leveraging his experience working with SPD, Value Analysis, and the C-suite at hospitals to provide invaluable insight and strategic direction on how to get new products approved."

Stefan Vojt
VP Sales, EDGe Surgical, Inc.

"Mark is the real deal. In a world of buzzwords, tryhards, and sleuths, Mark stands out with his extensive boots on the ground experience in the medical sales industry. Very few people I know are willing to assess and change their perspective, approach, and actually EXECUTE on their plan like Mark has. Conversations with him are refreshing and uplifting to know I have a like minded, ethical salesperson who walks a parallel walk of getting people what they need in the healthcare world."

Clayton Stiles, RN BSN RCES
CEO, Lightbulb Cardiac LLC

"If you're in surgical sales and you have not scheduled a call with the Value Analysis Whisperer Mark Copeland, then repeat after me in your best Joker voice...

"You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it."

I'm incredibly grateful to Cope for helping us gain a better understanding of what they're actually looking for in all of these VAC meetings. He spent hours educating us and even created a custom tailored plan to help us accomplish our very lofty goals for the future. "

Brian McGarry
Owner, Slainte Surgical

"This is the guy you need if you are launching a med device product and just heard “Can I see your VAC pack?"

John Alleman
Founder & General Partner , Endeavor45, LLC

"I watched Mark's last webinar presentation. If you sell to healthcare this is essential training and will be more than worth your time. Don't make the mistake of thinking that you already know what Mark is going to teach you. Seriously. Don't."

Mace Horoff
Position, Company name

"Had an amazing chat with Mark Copeland, the Value Analysis Whisperer, about a product I needed stronger economic data for. Mark helped me break down the time saved in both the OR and SPD, and showed me how to quantify that savings—a must when presenting to the Value Analysis Committee at any hospital. His insights were invaluable, especially when it comes to overcoming cost objections by clearly showing the bottom-line benefits."

Joseph Schmidt
Sales Consultant, Pro Source Services

"Mark Copeland is a masterclass on roids when it comes to value-based procurement and analyses. He has found the sweet-spot between the abyss of hospital fiscal savings and the stratosphere of surgeons innovative technologies and equipment. He can make the 2 divergent forces come to a deal"

Dr. Raoul Pope
Neurosurgeon and Minimally Invasive Spine Surgeon

"Mark Copeland should be on the front line of every ortho/spine/bio product development planning team. Many companies design products without thinking of these facts, and it really hurts the end game."

Alyssa Huffman
MedTech CEO

"(Mark Copeland) might put out more valuable content than anyone in MedTech LinkedIn"

Vendela Dubin
Med Device Rep and Women's Health LinkedIn Top Voice