Demystify the Value Analysis Process

Master the skills to navigate the approval process with confidence through personalized, expert coaching.

Do you consistently struggle with...

figuring out how the committee operates and prioritizes decisions

not knowing what specific data committees require for their evaluations

putting together convincing business cases backed up by compelling data

Enroll in Mark’s 1:1 coaching program to master the strategies, tools, and insights needed to confidently navigate the value analysis process and secure product approvals.

What You'll Learn

Our $995 program for Sales Reps takes you step-by-step through the essential elements of value analysis success:

Understanding the Committee

Discover who the key decision-makers are, how they operate, and what drives their choices.

Speaking Their Language

Learn the specific terminology and messaging that resonate with value analysis committees.

Gathering Critical Information

Identify and compile the essential data needed to build a compelling case for approval.

Building a Winning Business Case

Master how to organize and present information effectively to achieve consistent approvals.

Six Personalized Sessions

Conducted virtually, these sessions are tailored to your product, your role, and your challenges.

Proven Process

Learn and master a structured approach designed to simplify the approval process.

Actionable Insights

Leave each session with clear steps to implement immediately and start getting products approved.

Who is the Coaching
Program For?

Sales Reps at Established Companies

Gain the knowledge and strategies to boost your confidence and get your products approved.

Founders and VPs of Sales at Startups

Learn how to navigate the process and win approvals to grow your business.

Testimonials

"Mark has done a remarkable job of leveraging his experience working with SPD, Value Analysis, and the C-suite at hospitals to provide invaluable insight and strategic direction on how to get new products approved."

Stefan Vojt
VP Sales, EDGe Surgical, Inc.

"Mark is the real deal. In a world of buzzwords, tryhards, and sleuths, Mark stands out with his extensive boots on the ground experience in the medical sales industry. Very few people I know are willing to assess and change their perspective, approach, and actually EXECUTE on their plan like Mark has. Conversations with him are refreshing and uplifting to know I have a like minded, ethical salesperson who walks a parallel walk of getting people what they need in the healthcare world."

Clayton Stiles, RN BSN RCES
CEO, Lightbulb Cardiac LLC

"If you're in surgical sales and you have not scheduled a call with the Value Analysis Whisperer Mark Copeland, then repeat after me in your best Joker voice...

"You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it."

I'm incredibly grateful to Cope for helping us gain a better understanding of what they're actually looking for in all of these VAC meetings. He spent hours educating us and even created a custom tailored plan to help us accomplish our very lofty goals for the future. "

Brian McGarry
Owner, Slainte Surgical

"This is the guy you need if you are launching a med device product and just heard “Can I see your VAC pack?"

John Alleman
Founder & General Partner , Endeavor45, LLC

"I watched Mark's last webinar presentation. If you sell to healthcare this is essential training and will be more than worth your time. Don't make the mistake of thinking that you already know what Mark is going to teach you. Seriously. Don't."

Mace Horoff
Position, Company name

"Had an amazing chat with Mark Copeland, the Value Analysis Whisperer, about a product I needed stronger economic data for. Mark helped me break down the time saved in both the OR and SPD, and showed me how to quantify that savings—a must when presenting to the Value Analysis Committee at any hospital. His insights were invaluable, especially when it comes to overcoming cost objections by clearly showing the bottom-line benefits."

Joseph Schmidt
Sales Consultant, Pro Source Services