Demystify the Value Analysis Process
Master the skills to navigate the approval process with confidence through personalized, expert coaching.
Do you consistently struggle with...
figuring out how the committee operates and prioritizes decisions
not knowing what specific data committees require for their evaluations
putting together convincing business cases backed up by compelling data
Enroll in Mark’s 1:1 coaching program to master the strategies, tools, and insights needed to confidently navigate the value analysis process and secure product approvals.
What You'll Learn
Our $995 program for Sales Reps takes you step-by-step through the essential elements of value analysis success:
Understanding the Committee
Discover who the key decision-makers are, how they operate, and what drives their choices.
Speaking Their Language
Learn the specific terminology and messaging that resonate with value analysis committees.
Gathering Critical Information
Identify and compile the essential data needed to build a compelling case for approval.
Building a Winning Business Case
Master how to organize and present information effectively to achieve consistent approvals.
How it Works
Six Personalized Sessions
Conducted virtually, these sessions are tailored to your product, your role, and your challenges.
Proven Process
Learn and master a structured approach designed to simplify the approval process.
Actionable Insights
Leave each session with clear steps to implement immediately and start getting products approved.
Who is the Coaching
Program For?
Sales Reps at Established Companies
Gain the knowledge and strategies to boost your confidence and get your products approved.
Founders and VPs of Sales at Startups
Learn how to navigate the process and win approvals to grow your business.