Inspire Your Audience for Value Analysis Success

A dynamic keynote that equips your team or audience with the tools to win product approvals.

What Your Audience Will Learn

Mark’s keynote takes your audience through the essentials of value analysis success.

Understanding the Committee

Discover who the key players are, how they operate, and what drives their decisions.

Adapting Your Approach

Challenge outdated sales tactics and embrace strategies that work in today’s healthcare landscape.

Building a Strong Business Case

Learn how to gather the right data, craft a compelling proforma, and drive approval success.

Real-World Examples

See how others have successfully navigated the process and apply those lessons to your own strategy.

Who Is This Keynote Presentation For?

Sales Conferences

Energize and educate your attendees with actionable takeaways that put them in the best postion to get products approved.

Industry Events

Deliver a keynote that resonates with diverse audiences across the healthcare space.

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Testimonials

"Mark has done a remarkable job of leveraging his experience working with SPD, Value Analysis, and the C-suite at hospitals to provide invaluable insight and strategic direction on how to get new products approved."

Stefan Vojt

VP Sales, EDGe Surgical, Inc.

"Mark is the real deal. In a world of buzzwords, tryhards, and sleuths, Mark stands out with his extensive boots on the ground experience in the medical sales industry. Very few people I know are willing to assess and change their perspective, approach, and actually EXECUTE on their plan like Mark has. Conversations with him are refreshing and uplifting to know I have a like minded, ethical salesperson who walks a parallel walk of getting people what they need in the healthcare world."

Clayton Stiles, RN BSN RCES

CEO, Lightbulb Cardiac LLC

"If you're in surgical sales and you have not scheduled a call with the Value Analysis Whisperer Mark Copeland, then repeat after me in your best Joker voice...

"You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it."

I'm incredibly grateful to Cope for helping us gain a better understanding of what they're actually looking for in all of these VAC meetings. He spent hours educating us and even created a custom tailored plan to help us accomplish our very lofty goals for the future. "

Brian McGarry

Owner, Slainte Surgical

"This is the guy you need if you are launching a med device product and just heard “Can I see your VAC pack?"

John Alleman

Founder & General Partner , Endeavor45, LLC

"I watched Mark's last webinar presentation. If you sell to healthcare this is essential training and will be more than worth your time. Don't make the mistake of thinking that you already know what Mark is going to teach you. Seriously. Don't."

Mace Horoff

Position, Company name

"Had an amazing chat with Mark Copeland, the Value Analysis Whisperer, about a product I needed stronger economic data for. Mark helped me break down the time saved in both the OR and SPD, and showed me how to quantify that savings—a must when presenting to the Value Analysis Committee at any hospital. His insights were invaluable, especially when it comes to overcoming cost objections by clearly showing the bottom-line benefits."

Joseph Schmidt

Sales Consultant, Pro Source Services

Book a Keynote

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