Transform Your Team’s Approach to Value Analysis

A full-day, interactive workshop designed to equip your team with the tools and strategies to secure product approvals.

Does your team consistently struggle to...

figure out how the committee operates and prioritizes decisions

know what specific data committees require for their evaluations

put together convincing business cases backed up by compelling data

In one day, Mark Copeland delivers a tailored workshop teaching a proven framework for understanding committees, speaking their language, and building winning cases.

What Your Team Will Learn

This workshop covers everything your team needs to know to confidently navigate value analysis committees.

Understand the Committee

Discover who the key players are, how they operate, and what drives their decisions.

Speak Their Language

Master the terminology and messaging that resonates with committee members.

Gather Critical Information

Learn how to identify and collect the specific data committees need to make confident approvals.

Build a Winning Business Case

Create and present compelling proposals that maximize approval success.

How the workshop works

Full Day Of Interactive Learning

Your team will engage in a full-day of discussions, hands-on activities, and real-world scenarios to put their learning into action.

Tailored Content

The workshop is customized to the products you sell and the challenges you face.

Immediate Action

Your team will leave with practical tools and strategies to implement right away.

Who Is This Private
Workshop For?

Sales Teams at Medical Device Companies

Learn how to effectively engage with value analysis committees and repeat the process of getting products approved.

Leadership Teams at MedTech Startups

Master the essential steps to navigate the value analysis process and outshine larger competitors.

Testimonials

"Mark has done a remarkable job of leveraging his experience working with SPD, Value Analysis, and the C-suite at hospitals to provide invaluable insight and strategic direction on how to get new products approved."

Stefan Vojt
VP Sales, EDGe Surgical, Inc.

"Mark is the real deal. In a world of buzzwords, tryhards, and sleuths, Mark stands out with his extensive boots on the ground experience in the medical sales industry. Very few people I know are willing to assess and change their perspective, approach, and actually EXECUTE on their plan like Mark has. Conversations with him are refreshing and uplifting to know I have a like minded, ethical salesperson who walks a parallel walk of getting people what they need in the healthcare world."

Clayton Stiles, RN BSN RCES
CEO, Lightbulb Cardiac LLC

"If you're in surgical sales and you have not scheduled a call with the Value Analysis Whisperer Mark Copeland, then repeat after me in your best Joker voice...

"You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it."

I'm incredibly grateful to Cope for helping us gain a better understanding of what they're actually looking for in all of these VAC meetings. He spent hours educating us and even created a custom tailored plan to help us accomplish our very lofty goals for the future. "

Brian McGarry
Owner, Slainte Surgical

"This is the guy you need if you are launching a med device product and just heard “Can I see your VAC pack?"

John Alleman
Founder & General Partner , Endeavor45, LLC

"I watched Mark's last webinar presentation. If you sell to healthcare this is essential training and will be more than worth your time. Don't make the mistake of thinking that you already know what Mark is going to teach you. Seriously. Don't."

Mace Horoff
Position, Company name

"Had an amazing chat with Mark Copeland, the Value Analysis Whisperer, about a product I needed stronger economic data for. Mark helped me break down the time saved in both the OR and SPD, and showed me how to quantify that savings—a must when presenting to the Value Analysis Committee at any hospital. His insights were invaluable, especially when it comes to overcoming cost objections by clearly showing the bottom-line benefits."

Joseph Schmidt
Sales Consultant, Pro Source Services

Book a Workshop

Schedule a call with our team to book your Private Workshop.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.