Master the Value Analysis Process

Let’s play a game! Imagine you have the power to choose between two products, but one offers greater effectiveness backed by data. Would you trust the data? Or what priorities guide your decision when selecting a product? In this episode, Cope explores the key factors to consider when making such a choice.

Everything you’re experiencing now has been experienced before. Health plans require demand to approve products, but how can you, as a sales rep, create that demand? Listen to Cope’s insights—they might just help!

This time, Cope shares a story about when he needed approval from the Pharmacy and Therapeutics Committee for a product. How should you approach this? Where do you start? Discover valuable advice from his experience!