Season 2 Ep.2 - Bob Yokl

Theme: Be careful of your claims…Know everyone who shouldbe involved.  And stop saying “Like”.

1. ‍Prevention of Never Events better bedocumented.  Too many companies saythings like “prevention of one surgical site infection will pay for a year’sworth of our product.”    If you don’thave proof you can deliver infection prevention, you’d better avoid making boldclaims!‍
2. Know your stakeholders… and call on them.  There is no one “Champion” in healthsystems.  There are multiplestakeholders.   We need to know all ofthem and call on them!  
3. ‍Does your product meet their requirements.  Stop saying “Like it” and start saying “meetsthe requirements and specifications needed”.  Like has no place in Value Analysis.

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