Season 2. Ep.5 - Home Run Summary

Theme: Never submit a New Product Request without a Home Run Summary…ever.

1. ‍What is a Home Run Executive Benefit Summary?  It’s an Executive Business Summary onSteroids – Situation Problem/Economics/Clinical Benefits/Strategic benefits‍
2. Business AND Clinical – We need to doboth.  And the Home Run BusinessSummary lets you summarize to everyone in the committee what they will get outof the investment of your product.‍
3. Don’t forget Strategic Goals – Nurseretention, patient satisfaction, on-time starts, Surgeonsatisfaction…Whatever.  These are statedgoals of business and clinical leadership.

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