Theme: Know what’s actually innovative and new. And how it gets paid for. And be patient…please.
- New technology to YOU doesn’t mean ValueAnalysis sees it as New Technology Addinga feature that is new to your product isn’t how Value Analysis defines “NewTechnology”. If other companies have thesame feature, the feature is only new to you.
- Know your coding and reimbursement. The same procedure done the same way with thesame product and the same outcome might reimburse differently depending onwhere in the U.S. the procedure is done. So know your local reimbursements!
- The C-Suite has to CYA. Doing the Due Diligence on a New ProductRequest takes time and requires oversight and review of current policies andprocedures. NOT doing the Due Diligencecan put facilities in a very tough spot with Oversight Organizations like theJoint Commission or DNV etc.



